Tag Archives: FTC

Episode Show Notes: What Does it Mean to Have a “Reasonable Basis” Standard?



During the second episode of the Ad Watchers series, hosts Hal Hodes and La Toya Sutton engage their listeners in an insightful conversation about the importance of advertisers having a “‘reasonable basis” for their claims. They dive deeper into this topic by defining “reasonable” and what this calls for regarding the level of support and type of evidence needed to substantiate a claim. 

For purposes of this episode, Hal and La Toya explained that the standard for defining “reasonable” is the Pfizer Factors.

Continue reading Episode Show Notes: What Does it Mean to Have a “Reasonable Basis” Standard?


Direct Selling in the Age of a Pandemic



COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. Peter Marinello, Direct Selling Self-Regulatory Council (DSSRC) Vice President, and Howard J. Smith, one of the DSSRC’s attorneys, help us explore the unique world of direct selling and fill us in on the COVID-related claims that have kept them busier than usual over the last several months.


Consumer Reviews vs. Business’ Reputation



Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the Consumer Review Fairness Act.


Cybersecurity for Small Businesses



Small businesses! You are NOT immune from cyber-attacks. Hackers do not discriminate when it comes to who they target. Now more than ever, cybersecurity is a critical need in the world of small and medium-sized businesses. Lisa Shifferle, an attorney in the FTC’s Division of Consumer and Business Education, shares her insights on this pertinent topic. Small business owners, you’ll want to take notes on this one!


FTC Signals an Alarm on Children Advertising



The world of technology has changed, and its time that COPPA change along with it. In this episode, Dona Fraser, Vice President of the Children Advertising Review Unit shares how she envisions COPPA evolving to meet the arising needs that our endless transforming digital environment brings.