Category Archives: Episode Overview

Episode Show Notes: Revisiting the Best Podcast Episode Ever: What is Puffery?



For the fifth episode of season two, hosts Eric Unis and Annie Ugurlayan reintroduce a fan favorite episode from season one. In this episode Eric makes his Ad Watchers debut as a guest,
joining hosts Hal Hodes and La Toya Sutton to discuss puffery.
There is no universal definition for this term, but La Toya provided the following description: “Puffery is an exaggerated, blustering, or boastful statement. Or a general claim that could only be understood as an expression of opinion, not a statement of fact.”

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Episode Show Notes: How Should You Present Scientific Evidence to Support Your Ad Claims?



Ad Watchers’ episode four of season two provides advertisers insights into presenting evidence to support a claim at NAD. Eric Unis, Senior Attorney at the National Advertising Division (NAD), is joined by colleague Annie Ugurlayan, NAD’s Assistant Director, to walk listeners through what to expect when presenting a claim substantiation case. 

Annie begins by explaining that no matter the claim type, the stronger it is, the stronger its supporting evidence must also be. She states that different types of evidence bear different weights. For instance, human trials are more persuasive than animal trials when supporting a claim regarding pharmaceuticals marketed toward people. Annie also points out that it isn’t just express claims that need substantiation. Implied claims hold the same burden of proof. She uses the example of a “nontoxic” claim which would lead consumers to expect no health risks, even transient risks, to occur from the use or misuse of the product. Companies that make such implied claims must be able to provide evidence to support them. 

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Episode Show Notes: The State of Privacy: How Did We Get Here?



The Accountability Studios formally presents BBB National Programs (BBB NP) and Osano’s new podcast, Privacy Abbreviated—helping business leaders manage and prepare for the future of privacy. In its first episode, hosts Dona Fraser, Senior Vice President of Privacy
Initiatives at BBB National Program, and Catherine Dawson, General Counsel, and Chief Privacy Officer of Osano, introduce themselves and set the stage for their new listeners.

For this episode, they’re joined by distinguished guest Daniel (Dan) Solove, Law Professor at George Washington University and Founder of TeachPrivacy, a company that provides privacy and data security training to businesses, healthcare institutions, universities, and other organizations.
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Episode Show Notes: What Should You Consider Before Making Cosmetics Claims?



Ad Watchers’ episode three of season two provides insights into what advertisers should consider before making cosmetic claims. Eric Unis, Senior Attorney at the National Advertising Division (NAD), is joined by colleague Annie Ugurlayan, NAD’s Assistant Director, to walk listeners through the various cosmetic claims they encounter at NAD. Both experts provide an in-depth summary of what defines sufficient evidence and highlight emerging issues presented to the advertising self-regulatory program.

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Episode Show Notes: How to Get Consumer Perception Surveys Right?



Ad Watchers season two is underway. In this second episode of the season, hosts La Toya and Eric are joined by a special guest, Professor Joel Steckel. Professor Steckel is a Marketing Professor at the Stern School of Business at New York University and the Vice Dean for Doctoral Education. He joins in on a dynamic conversation centered on consumer perception surveys. In season one’s episode, “What Does it Mean to Have a “Reasonable Basis” Standard,” your hosts promised loyal listeners a conversation addressing reliable consumer surveys.

Continue reading Episode Show Notes: How to Get Consumer Perception Surveys Right?