In the final episode of season one of Ad Watchers, the National Advertising Division (NAD) of BBB National Programs podcast series, hosts Hal and La Toya discuss health claims. These are any claims related to human health or wellness. These claims have a unique position in advertising claims substantiation because they require competent and reliable scientific evidence, also known in the industry as “CARSE.”
Continue reading Episode Show Notes: What Evidence Do You Need to Support Health Claims?
In this episode of the Accountability Studio, Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs moderated a conversation with President and Chief Privacy Officer at Cisco Harvey Jang and BBB National Programs Director of Global Privacy Initiatives, Josh Harris. Their focus was on how Cisco approaches data privacy, accountability, and trust.
Continue reading Episode Show Notes: Data Privacy Accountability in Practice: A Case Study of Cisco
In this episode of the Ad Watchers, Hal and La Toya discuss endorsements and testimonials. Their conversation also takes a deeper look into the broader category of user-generated content in advertising.
They began the conversation by talking about the Federal Trade Commission’s (FTC) Endorsement Guides, which offer good insights for the National Advertising Division (NAD) and the industry. They, along with several NAD decisions on the topic and the additional guidance from the FTC, cover the basics of how to use endorsements and testimonials in advertising.
Continue reading Episode Show Notes: When Are Advertisers Responsible for Consumer Ratings and Reviews?
On this episode of The Accountability Studio, Executive Vice President for Policy at BBB National Programs Mary Engle facilitates an engaging conversation with Mamie Kresses, the leader of the Children’s Advertising Review Unit (CARU), about recently announced revisions to the CARU Advertising Guidelines.
Mary and Mamie’s conversation centered around three primary updates:
- Moving beyond being television-centric to address and reflect today’s digital advertising environment.
- Incorporating FTC guidance on endorsements and influencer marketing.
- Requiring that advertising not portray or encourage negative stereotyping, prejudice, or discrimination.
Continue reading Episode Show Notes: What Do CARU’s Revised Guidelines Mean for Advertisers?
In this fifth episode of the Ad Watchers series, hosts Hal and La Toya talk about puffery. There is no universal definition for this term, but La Toya provided the following description: “Puffery is an exaggerated, blustering, or boastful statement. Or a general claim that could only be understood as an expression of opinion, not a statement of fact.”
Continue reading Episode Show Notes: The Best Podcast Episode Ever: What is Puffery?