Tag Archives: NAD

The NAD Top 10 — Did you know?

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In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have.

This episode presents the Top Ten things the National Advertising Division (NAD) wants to make sure you know about ad law and the NAD process, valuable for new and seasoned practitioners with the goal to make the self-regulatory forum user friendly, fair, and efficient and effective.

For more information about this episode, read the show notes here.

Episode Show Notes: The NAD Top 10 — Did you know?

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On this episode of the Ad Watchers dynamic duo, Annie Ugurlayan and Dan Range decide to address misperceptions and misconceptions about the National Advertising Division (NAD). As the Assistant Director and an attorney of the program, the two tackle the top 10 of the most common misunderstandings that new and not-so-new participants tend to have about NAD and the challenge process.

Annie admits to listeners that their list may not be as exciting as David Letterman’s top 10 list from Sioux City, Iowa; however, Dan ensures that their top 10 will be on par. Dan kicks us off with the number one source of confusion that participants in NAD proceedings often have. That boils down to understanding the scope of NAD’s review.

2:35- To begin, Dan reminds listeners that NAD looks at truth and accuracy. Since advertising is all about messaging, NAD seeks to understand the intent behind an advertiser’s message to the consumer. What is the advertiser conveying to its audience? Then NAD looks to answer whether the message is true or false. With that being the case, Dan advises challengers to identify the specific messages or claims they are challenging, both express and implied.

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Revisiting the Best Podcast Episode Ever: What is Puffery?

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When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan revisit a fan favorite episode from season one. Listen to hear Hal Hodes and La Toya Sutton break down the questions they ask to determine whether or not a statement is puffery. Later in the episode, they are joined by none other than current host Eric to judge the Battle Royale of Puffery: each host presents cases that illustrate various types of this practice. Tune in to hear which of our hosts has the best examples of puffery in the universe!

For more information about this episode, read the show notes here. 

Episode Show Notes: What Evidence Do You Need to Support Health Claims?

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In the final episode of season one of Ad Watchers, the National Advertising Division (NAD) of BBB National Programs podcast series, hosts Hal and La Toya discuss health claims. These are any claims related to human health or wellness. These claims have a unique position in advertising claims substantiation because they require competent and reliable scientific evidence, also known in the industry as “CARSE.”

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Episode Show Notes: When Are Advertisers Responsible for Consumer Ratings and Reviews?

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In this episode of the Ad Watchers, Hal and La Toya discuss endorsements and testimonials. Their conversation also takes a deeper look into the broader category of user-generated content in advertising. 

They began the conversation by talking about the Federal Trade Commission’s (FTC) Endorsement Guides, which offer good insights for the National Advertising Division (NAD) and the industry. They, along with several NAD decisions on the topic and the additional guidance from the FTC, cover the basics of how to use endorsements and testimonials in advertising.

Continue reading Episode Show Notes: When Are Advertisers Responsible for Consumer Ratings and Reviews? →