Tag Archives: Health Claims

Are You Taking Care of Your Health (Claims)?

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Now more than ever consumers are paying attention to their health and wellness. Research indicates that consumers see health and wellness as ‘essential-spend categories.’ Not surprisingly, many brands see this as an opportunity to advertise a new product or service that will help a consumer achieve better health. But consumers aren’t the only ones paying attention. The Federal Trade Commission (FTC) is paying attention to the health-related claims brands are making, including the substantiation the advertiser has to back up those health claims.

In this episode of Ad Watchers, hosts Dan and Annie break down the FTC’s new Health Products Compliance Guidance, which outlines how to ensure that claims about benefits and safety of health-related products are truthful, not misleading, and supported by science.

For more information about this episode, read the show notes here.  

 

Episode Show Notes: Are You Taking Care of Your Health (Claims)?

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In the first episode of season 3 of Ad Watchers, Annie Ugurlayan, the Assistant Director at the National Advertising Division (NAD), is joined by new host Dan Range, an attorney at NAD, to dive into the recently updated health product compliance guidance from the Federal Trade Commission (FTC). They touch upon the changes in the updated guidance and provide additional resources for those interested in deepening their understanding of claim substantiation for health-related claims.

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Episode Show Notes: What Evidence Do You Need to Support Health Claims?

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In the final episode of season one of Ad Watchers, the National Advertising Division (NAD) of BBB National Programs podcast series, hosts Hal and La Toya discuss health claims. These are any claims related to human health or wellness. These claims have a unique position in advertising claims substantiation because they require competent and reliable scientific evidence, also known in the industry as “CARSE.”

Continue reading Episode Show Notes: What Evidence Do You Need to Support Health Claims? →

What Evidence Do You Need to Support Health Claims?

Ad Watchers, , ,

Podcast (adwatchers): Play in new window | Download (Duration: 40:27 — 92.6MB) | Embed

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Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should reflect how the product will work in practice. Tune in to the final episode of Ad Watchers Season One to hear hosts Hal Hodes and La Toya Sutton break down what this evidence should really look like in practice.

For more information about this episode, read the show notes here.

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