During the second episode of the Ad Watchers series, hosts Hal Hodes and La Toya Sutton engage their listeners in an insightful conversation about the importance of advertisers having a “‘reasonable basis” for their claims. They dive deeper into this topic by defining “reasonable” and what this calls for regarding the level of support and type of evidence needed to substantiate a claim.
For purposes of this episode, Hal and La Toya explained that the standard for defining “reasonable” is the Pfizer Factors.
Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer Factors. Tune in to learn more about each of the factors that form the flexible framework for advertising law today.
For more information about this episode, read the show notes here.