Category Archives: The Accountability Studio

Introducing Privacy Abbreviated: Meet the Hosts



BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape.

As we gear up for the first episode, tune in to this sneak peek from the hosts where they outline the topics they plan to explore this season, ranging from the importance of user experience and meaningful consent in the Metaverse to wearables to targeted advertising, and more. Subscribe today so you don’t miss an episode about what’s happening in the privacy world and what to do about it.


What Should You Consider Before Making Cosmetics Claims?



The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most common pitfalls they see in cosmetics advertising and how to avoid them.

For more information about this episode, read the show notes here.


What Does it Take to Get Consumer Perception Surveys Right?



Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong.

In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer perception surveys, such as whether it has an appropriate universe and a representative sample, how to determine if you have a well-designed questionnaire, and how to use these surveys effectively at NAD. Hosts were also joined by Joel Steckel, marketing professor and the vice dean for doctoral education at NYU’s Stern School of Business, who spoke about his philosophy on survey design, the importance of how respondents interpret questions, and the most common mistakes companies make when it comes to designing surveys.

For more information about this episode, read the show notes here.

Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes. 


How Can You Avoid the Grey Areas of Green Claims?



As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance.

In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing advertising that incorporates any type of environmental marketing claims.

For more information about this episode, read the show notes here.

Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes. 


COPPA Questions: Are Safe Harbors Effective?



As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some lawmakers have raised concerns that Safe Harbors are not an effective complement to the COPPA rule and might even be allowing for the rubberstamping of businesses that take advantage of Safe Harbors.

To answer this question of whether or Safe Harbors are effective, Mamie Kresses, Vice President of the Children’s Advertising Review Unit (CARU), hosted a discussion with two people who have been very involved in COPPA compliance from different perspectives: Sheila Millar, Partner at Keller and Heckman, and Daniel Kaufman, Partner at Baker Hostetler and former Deputy Director of the FTC Bureau of Consumer Protection. Listen in to hear these experts’ thoughts on the value of the Safe Harbor provision, whether it should remain a part of the rule going forward, and ways the provision can be modernized and improved.

For more information about this episode, read the show notes here

Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes.