Category Archives: The Accountability Studio

Revisiting the Best Podcast Episode Ever: What is Puffery?



When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan revisit a fan favorite episode from season one. Listen to hear Hal Hodes and La Toya Sutton break down the questions they ask to determine whether or not a statement is puffery. Later in the episode, they are joined by none other than current host Eric to judge the Battle Royale of Puffery: each host presents cases that illustrate various types of this practice. Tune in to hear which of our hosts has the best examples of puffery in the universe!

For more information about this episode, read the show notes here


How Should You Present Scientific Evidence to Support Your Ad Claims?



Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists.

In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different types of scientific evidence and which types of claims they support most effectively. For instance, they provide insight into when to bring forward an expert witness and the supplementary evidence needed to support their opinion. Statistician Tom Rosholt also joins them to share an analyst’s approach to presenting unbiased and reliable data. Listen now to learn what to expect when presenting a case at NAD.

For more information about this episode, read the show notes here.


The State of Privacy: How Did We Get Here?



Looking back even just five years ago, the privacy landscape looked nothing like it does today – there was no General Data Protection Regulation (GDPR), no California Consumer Privacy Act (CCPA), and the demands on businesses were much different.

In the first episode of Privacy Abbreviated, hosts Catherine Dawson and Dona Fraser are joined by Daniel Solove, a law professor at George Washington University and founder of TeachPrivacy, to explain how we got to the landscape we see today and talk about what this means for businesses. They offer insight into the key differences between U.S. and E.U. privacy standards, what legislation is on the horizon, and how to build a strong privacy program that sets businesses up to comply with changes as they come.

For more information about this episode, read the show notes here.


Introducing Privacy Abbreviated: Meet the Hosts



BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape.

As we gear up for the first episode, tune in to this sneak peek from the hosts where they outline the topics they plan to explore this season, ranging from the importance of user experience and meaningful consent in the Metaverse to wearables to targeted advertising, and more. Subscribe today so you don’t miss an episode about what’s happening in the privacy world and what to do about it.


What Should You Consider Before Making Cosmetics Claims?



The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most common pitfalls they see in cosmetics advertising and how to avoid them.

For more information about this episode, read the show notes here.