Tag Archives: BBB National Programs

Introducing Privacy Abbreviated: Meet the Hosts



BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape.

As we gear up for the first episode, tune in to this sneak peek from the hosts where they outline the topics they plan to explore this season, ranging from the importance of user experience and meaningful consent in the Metaverse to wearables to targeted advertising, and more. Subscribe today so you don’t miss an episode about what’s happening in the privacy world and what to do about it.


Episode Show Notes: What Should You Consider Before Making Cosmetics Claims?



Ad Watchers’ episode three of season two provides insights into what advertisers should consider before making cosmetic claims. Eric Unis, Senior Attorney at the National Advertising Division (NAD), is joined by colleague Annie Ugurlayan, NAD’s Assistant Director, to walk listeners through the various cosmetic claims they encounter at NAD. Both experts provide an in-depth summary of what defines sufficient evidence and highlight emerging issues presented to the advertising self-regulatory program.

Continue reading Episode Show Notes: What Should You Consider Before Making Cosmetics Claims?


What Should You Consider Before Making Cosmetics Claims?



The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most common pitfalls they see in cosmetics advertising and how to avoid them.

For more information about this episode, read the show notes here.


Episode Show Notes: With Great Power Comes Great Responsibility



The inaugural episode of The Accountability Studio features a conversation led by Mary Engle, Executive Vice President of Policy, who initiates a food for thought with a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? 

Laura Brett, Vice President of the National Advertising Division, Maureen Enright, Vice President of the Children’s Food and Beverage Advertising Initiative, Dona Fraser, Senior Vice President of Privacy Initiatives, and Peter Marinello, Vice President of the Direct Selling Self-Regulatory Council, join Mary to discuss. 

Continue reading Episode Show Notes: With Great Power Comes Great Responsibility


With Great Power Comes Great Responsibility



In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.

For more information about this episode, read the show notes here