Tag Archives: BBB National Programs

Episode Show Notes: The Good, the Bad, and the Grey of Targeted Advertising

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Show Notes: The Good, the Bad, and the Grey of Targeted Advertising

 

00:00 – In episode two of Privacy Abbreviated, hosts Dona Fraser, Senior Vice President of Privacy Initiatives at BBB National Programs, and Catherine Dawson, General Counsel and Chief Privacy Officer of Osano, walk listeners through how to target responsibly. Some consumers love the personalization it delivers to their social media feeds, while others are concerned that it’s an invasion of privacy. With their guest, they discuss how to use targeted advertising responsibly, using data to track consumers and display ads for products they have previously shown interest in, and how marketers should prepare for the American Data Protection and Privacy Act.

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The Good, the Bad, and the Grey of Targeted Advertising

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As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?

In this episode of Privacy Abbreviated, hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything, Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without crossing legal boundaries or scaring away customers. Ben offers insight into where he sees the marketing industry headed and how advertisers can prepare for emerging privacy laws. Listen now to learn how to provide continuous value to your audience, how to keep them engaged, and how to keep them coming back for more.

For more information about this episode, read the show notes here. 

Episode Show Notes: How Should You Present Scientific Evidence to Support Your Ad Claims?

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Ad Watchers’ episode four of season two provides advertisers insights into presenting evidence to support a claim at NAD. Eric Unis, Senior Attorney at the National Advertising Division (NAD), is joined by colleague Annie Ugurlayan, NAD’s Assistant Director, to walk listeners through what to expect when presenting a claim substantiation case. 

Annie begins by explaining that no matter the claim type, the stronger it is, the stronger its supporting evidence must also be. She states that different types of evidence bear different weights. For instance, human trials are more persuasive than animal trials when supporting a claim regarding pharmaceuticals marketed toward people. Annie also points out that it isn’t just express claims that need substantiation. Implied claims hold the same burden of proof. She uses the example of a “nontoxic” claim which would lead consumers to expect no health risks, even transient risks, to occur from the use or misuse of the product. Companies that make such implied claims must be able to provide evidence to support them. 

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How Should You Present Scientific Evidence to Support Your Ad Claims?

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Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists.

In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different types of scientific evidence and which types of claims they support most effectively. For instance, they provide insight into when to bring forward an expert witness and the supplementary evidence needed to support their opinion. Statistician Tom Rosholt also joins them to share an analyst’s approach to presenting unbiased and reliable data. Listen now to learn what to expect when presenting a case at NAD.

For more information about this episode, read the show notes here.

Episode Show Notes: The State of Privacy: How Did We Get Here?

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The Accountability Studios formally presents BBB National Programs (BBB NP) and Osano’s new podcast, Privacy Abbreviated—helping business leaders manage and prepare for the future of privacy. In its first episode, hosts Dona Fraser, Senior Vice President of Privacy
Initiatives at BBB National Program, and Catherine Dawson, General Counsel, and Chief Privacy Officer of Osano, introduce themselves and set the stage for their new listeners.

For this episode, they’re joined by distinguished guest Daniel (Dan) Solove, Law Professor at George Washington University and Founder of TeachPrivacy, a company that provides privacy and data security training to businesses, healthcare institutions, universities, and other organizations.
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