Tag Archives: Advertising Claim

Episode Show Notes: Revisiting the Best Podcast Episode Ever: What is Puffery?

August 17, 2022The Ad Watchers Show NotesAd Watchers, Advertising Claim, Advertising Law, Exaggeration, PufferyBBB National Programs

For the fifth episode of season two, hosts Eric Unis and Annie Ugurlayan reintroduce a fan favorite episode from season one. In this episode Eric makes his Ad Watchers debut as a guest,
joining hosts Hal Hodes and La Toya Sutton to discuss puffery.
There is no universal definition for this term, but La Toya provided the following description: “Puffery is an exaggerated, blustering, or boastful statement. Or a general claim that could only be understood as an expression of opinion, not a statement of fact.”

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Episode Show Notes: The Best Podcast Episode Ever: What is Puffery?

August 18, 2021The Ad Watchers Show NotesAd Watchers, Advertising Claim, Advertising Law, Exaggeration, Puffery, Show NotesBBB National Programs

In this fifth episode of the Ad Watchers series, hosts Hal and La Toya talk about puffery. There is no universal definition for this term, but La Toya provided the following description: “Puffery is an exaggerated, blustering, or boastful statement. Or a general claim that could only be understood as an expression of opinion, not a statement of fact.”

Continue reading Episode Show Notes: The Best Podcast Episode Ever: What is Puffery? →

How Do We Step into the Shoes of the Consumer?

July 21, 2021Ad WatchersAd Watchers, Advertisement, Advertising Claim, Advertising Message, Consumer Advertising, Consumer Advertising Psychology, Consumers, Expressed Claim, Implied Claim, Reasonable Basis, Reasonable Consumer TestBBB National Programs

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When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages that consumers take away. In general, advertisers are required to have a reasonable basis for all messages conveyed, whether express or implied – that’s the easy part. But figuring out what message(s) are conveyed in their advertising – and therefore what messages need to be substantiated – can be hard.

In this month’s episode of Ad Watchers, Hal and La Toya walk listeners through NAD’s process when deciding what messages are reasonably conveyed by an ad under review. Later in the episode, they are joined by Professor Margaret C. Campbell of UC Riverside to provide a deeper understanding of how consumers take in and understand advertising messages. Listen now!

For more information about this episode, read the show notes here.

What’s the Recipe for a Proper Advertising Disclosure?

June 9, 2021Ad WatchersAd Watchers, Advertising Claim, Disclosures, The Accountability StudioBBB National Programs

Podcast (adwatchers): Play in new window | Download (Duration: 31:23 — 71.8MB) | Embed

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While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the ‘Four Ps’ that advertisers must keep in mind when it comes to disclosures: prominence, presentation, placement, and proximity. Tune in to learn more about the ingredients you need for a properly disclosed advertising claim.

For more information about this episode, read the show notes here.

Episode Show Notes: So, Who’s Making These Advertising Rules?

April 7, 2021The Ad Watchers Show NotesAd Watchers, Advertising Claim, Advertising Law, NADBBB National Programs

Accountability Studios presents Ad Watchers—a unique podcast series brought to you by the National Advertising Division (NAD) of BBB National Programs. This podcast series provides listeners with behind-the-scenes access and insights into the nitty-gritty of advertising law. In its inaugural episode, hosts Hal Hodes and La Toya Sutton talk about the importance of consumer understanding.

The conversation begins with the dynamic duo teasing up the types of conversations listeners can expect to hear, defining their target listener, and highlighting their goals for the podcast series. As La Toya stated, ultimately, they “want to help the listener know what to do, and what to look for to ensure that their advertising is truthful and substantiated.”

In this episode, Hal and La Toya also answer the question, “who makes the rules.” They start by clarifying that NAD does not contribute to the rule-making process. Instead, they help apply the rules formulated by federal organizations and agencies like the Federal Trade Commission (FTC), Environmental Protection Agency (EPA), and similar entities.

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