Category Archives: Privacy Abbreviated

Flo on Priv: Data Privacy Challenges in Women’s Health Apps

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Every day, we count steps with fitness trackers, log weight and diet information into apps, and share personal health information on platforms not covered by the Health Insurance Portability and Accountability Act (HIPAA). When we do so, how is that information we input collected, safeguarded, and shared online, and who carries the burden of privacy protection?

In this week’s episode of Privacy Abbreviated, host Dona Fraser and new host Arlo Gilbert are joined by Tsimafei Savitski, Chief Legal Compliance Officer, and Roman Bugaev, Chief Technology Officer of Flo, an app designed to track ovulation cycles. Due to the nature of the app, users are asked to share detailed information about their health and wellness, and Flo is well aware of this sensitivity. Listen now to hear how the Flo team is raising the bar for privacy by upholding anonymity on their platform.

For more information about this episode, read the show notes here.  

The Future of EU-U.S. Data Transfers

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On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive Order, passing the baton to the EU for the start of their adequacy process. Finally, after two years of limbo, the 5,000 businesses that rely on the EU-U.S. Privacy Shield framework got some insight into what steps the United States will take to uphold its commitment under a new EU-U.S. Data Privacy Framework.

In this episode of Privacy Abbreviated, host Catherine Dawson and guest host Rebecca Knight are joined by Cobun Zweifel-Keegan, managing director of the Washington, DC office of the International Association of Privacy Professionals (IAPP) to break down this recent executive order, what comes next, and what this all means for businesses.

For more information about this episode, read the show notes here.  

The Metaverse Will Blur the Lines Between Physical and Online Privacy

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The metaverse is still a bit of a mystery. Though it will soon begin to integrate physical and virtual worlds, no one has the answers as to exactly what that merge will look like.

On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on the most likely outcomes.

Listen now to learn what to expect in the metaverse. Will you have more privacy or less?

For more information about this episode, read the show notes here. 

The Good, the Bad, and the Grey of Targeted Advertising

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As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?

In this episode of Privacy Abbreviated, hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything, Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without crossing legal boundaries or scaring away customers. Ben offers insight into where he sees the marketing industry headed and how advertisers can prepare for emerging privacy laws. Listen now to learn how to provide continuous value to your audience, how to keep them engaged, and how to keep them coming back for more.

For more information about this episode, read the show notes here. 

The State of Privacy: How Did We Get Here?

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Looking back even just five years ago, the privacy landscape looked nothing like it does today – there was no General Data Protection Regulation (GDPR), no California Consumer Privacy Act (CCPA), and the demands on businesses were much different.

In the first episode of Privacy Abbreviated, hosts Catherine Dawson and Dona Fraser are joined by Daniel Solove, a law professor at George Washington University and founder of TeachPrivacy, to explain how we got to the landscape we see today and talk about what this means for businesses. They offer insight into the key differences between U.S. and E.U. privacy standards, what legislation is on the horizon, and how to build a strong privacy program that sets businesses up to comply with changes as they come.

For more information about this episode, read the show notes here.