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In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all of the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.
For more information about this episode, read the show notes here.