This week on Ad Watchers, hosts Dan Range, an attorney at the National Advertising Division (NAD), and Annie Ugurlayan, NAD’s Assistant Director, are joined by Rukiya Bonner, the director of the Children’s Advertising Review Unit (CARU). This unit is a sister organization to NAD under the BBB National Programs umbrella. It exists to help companies comply with guidelines that protect children from deceptive advertising and ensure that children’s data is collected responsibly. In this episode, the three discuss the extra care required when advertising to children versus adults.
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines.
In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of CARU, to discuss the nuances of monitoring this evolving marketplace.
In this episode of Accountability Studio, Mamie Kresses, Vice President of the BBB National Programs Children’s Advertising Review Unit (CARU), moderated a discussion on Safe Harbor with special guests. Sheila Millar, a partner at Keller and Heckman, and Daniel Kaufman, partner at the law firm Baker Hostetler joined this episode to engage in an in-depth discussion on Safe Harbor and CARU. Continue reading Episode Show Notes: COPPA Questions: Are Safe Harbors Effective?
On this episode of The Accountability Studio, Executive Vice President for Policy at BBB National Programs Mary Engle facilitates an engaging conversation with Mamie Kresses, the leader of the Children’s Advertising Review Unit (CARU), about recently announced revisions to the CARU Advertising Guidelines.
Mary and Mamie’s conversation centered around three primary updates:
- Moving beyond being television-centric to address and reflect today’s digital advertising environment.
- Incorporating FTC guidance on endorsements and influencer marketing.
- Requiring that advertising not portray or encourage negative stereotyping, prejudice, or discrimination.
Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.
In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.
For more information about this episode, read the show notes here.