Tag Archives: CARU

Episode Show Notes: What Do CARU’s Revised Guidelines Mean for Advertisers?



On this episode of The Accountability Studio, Executive Vice President for Policy at BBB National Programs Mary Engle facilitates an engaging conversation with Mamie Kresses, the leader of the Children’s Advertising Review Unit (CARU), about recently announced revisions to the CARU Advertising Guidelines.

Mary and Mamie’s conversation centered around three primary updates:

  1. Moving beyond being television-centric to address and reflect today’s digital advertising environment.  
  2. Incorporating FTC guidance on endorsements and influencer marketing.
  3. Requiring that advertising not portray or encourage negative stereotyping, prejudice, or discrimination.

Continue reading Episode Show Notes: What Do CARU’s Revised Guidelines Mean for Advertisers?


What Do CARU’s Revised Guidelines Mean for Advertisers?



Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.

In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.

For more information about this episode, read the show notes here