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Episode Show Notes: A Different Playing Field. How is Advertising to Kids Different?



This week on Ad Watchers, hosts Dan Range, an attorney at the National Advertising Division (NAD), and Annie Ugurlayan, NAD’s Assistant Director, are joined by Rukiya Bonner, the director of the Children’s Advertising Review Unit (CARU). This unit is a sister organization to NAD under the BBB National Programs umbrella. It exists to help companies comply with guidelines that protect children from deceptive advertising and ensure that children’s data is collected responsibly. In this episode, the three discuss the extra care required when advertising to children versus adults.

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