Remember the classic cartoon, Tom and Jerry? Consider digital advertisers as Tom and consumers like Jerry. Every time digital marketers think they’ve found the perfect plan to sell consumers on their every desire, Jerry slams the door right on Tom. How? With adblocking! Will this game of cat and mouse end? Well, Neal Thurman, Director of Coalition for Better Ads, gives us the full download of how he feels this chase will continue to evolve (not end). Don’t miss out, it’s a good one!
Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!
We have been discussing retail on our podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode.
Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program joined us for a 2-part episode which helped demystify how to take control of the online ads we see. On the second episode, they provide tips on how we can own our online advertising experience. Take notes!
Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program are back to help us understand how to take control of the online ads we see. In a previous episode, they walked us through the technology and the data used to make interest-based advertising work. In this episode, they dive in deeper with tips on how we can own our online advertising experience.