Category Archives: The Accountability Studio

With Great Power Comes Great Responsibility

April 21, 2021The Accountability StudioAdvertising Industry Standards, BBB National Programs, Industry Self Regulation, Industry self-regulation guidelines, Industry self-regulation pros and cons, Self-regulation advertising industry, The Accountability StudioBBB National Programs

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In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.

Laura Brett, Vice President, National Advertising Division
Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative
Dona Fraser, Senior Vice President, Privacy Initiatives
Peter Marinello, Vice President, Direct Selling Self-Regulatory Council
Moderator: Mary Engle, Executive Vice President, Policy

For more information about this episode, read the show notes here.

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

January 27, 2021The Accountability StudioAdtech, Data Monetization, Digital Marketplace, Privacy, The Accountability StudioBBB National Programs

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Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

Why Teens Need Unique Privacy Protections

November 24, 2020The Accountability StudioBBB National Programs, Privacy, TAPP, Teenagers, The Accountability StudioBBB National Programs

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As the COVID-19 pandemic has heightened the digital environment, online engagement has increased across user demographics. In this episode, authors of the BBB National Program’s paper Risky Business: The Current State of Teen Privacy in the Android App Marketplace join us to provide insight into the importance of protecting teenage users. Listen in to hear Ayaz Minhas, Data Privacy Manager, Isaac Cronk, Digital Advertising Compliance Specialist, and Cameryn Gonnella, Compliance Manager explain “why now, why teens.”

Time for Revolution in the Direct Selling Industry

October 14, 2020The Accountability StudioDirect Selling Association, Direct Selling Self Regulatory Council, Self-Regulation, The Accountability StudioBBB National Programs

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When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published guidelines, President of the Direct Selling Association Joe Mariano said, “It’s time not just for evolution, but revolution.” In this episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead.

The Confidence and Perception Behind Online Reviews

August 19, 2020The Accountability StudioBazaarvoice, Customer Reviews, Fake Reviews, The Accountability StudioBBB National Programs

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Joe Rohrlich, Chief Revenue Officer at Bazaarvoice, breaks down the power of reviews in this week’s podcast. From explaining the digital landscape that incites a sense of urgency for businesses to have ratings to the lasting negative impact fake reviews can have on a companies revenue and reputation, Rohrlich provides insight that you won’t want to miss about this hot topic. Listen in to find out more!