00:00 – As business owners, we want our customers to feel seen and heard. We want each customer to connect with us in a meaningful way, regardless of their background or experience. Luckily, there is an easy way to ensure that happens: by creating inclusive messages and advertisements. That is why DEIB efforts are so important. DEIB stands for Diversity, Equity, Inclusion, and Belonging. As companies turn their focus to inclusive messaging in their communications, it has emerged as a cornerstone for business and HR strategies. By being mindful of the language we use and how it’s presented visually, companies have the power to send a message of inclusion and acceptance—something potential buyers will not soon forget!
00:58 – In this episode, Eric Unis, Senior Attorney at the National Advertising Division (NAD), and his colleague Annie Ugurlayan, NAD’s Assistant Director, are joined by Ingrid Otero-Smart, President and CEO at Casanova//McCann. Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. With over 35 years of experience. The company is headquartered in Costa Mesa, CA with offices in NY, Detroit, and Dallas.