Summer has just begun but there is no time to waste in thinking about one of the biggest shopping seasons of the year. Katherine Cullen, Director of Industry and Consumer Insights at the National Retail Federation joined us last summer to provide in-depth insights and advice on how to navigate the halls of back to school shopping. Happy listening!
We are in the midst of wrapping up summer and getting back to school. There is no doubt that retailers have been reminding us of this fact as store shelves are packed with school supplies. Back to school shopping is a vital time of year for retailers, right behind holiday shopping. Join us as we chat with Katherine Cullen, Director of Industry and Consumer Insights, at the National Retail Federation to learn how best to navigate the store aisles.