We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising this year. Hit play to hear from Jon Brescia, VP of Digital Advertising Accountability Program, and Ayaz Minhas, Programs Manager for Data Privacy and Digital Programs discuss this exciting new development!
Hidden fees aren’t just a consumer issue – it’s a problem for businesses as well. The inability to play fair or advertise honestly eventually impacts the reputation of a company, and many times, industries as a whole. Anna Laitin, Director of Financial Policy at Consumer Reports, gives us an inside look at how they’re tackling this issue head-on for both businesses’ and consumers’ well being.
More than ever, consumers are motivated by what their favorite influencers are endorsing through their social media channels. In this episode, Pam Deese, attorney of Arent Fox, walks us through what it means to hold the torch of influence in today’s digital world. Be sure to tune in!
Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience tick. Sheila Millar, a partner at Keller & Heckman LLP, gives her insights on what to expect for the future of advertising regulation. Are you in or out?