About Us

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. Our independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. Our leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. 

By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new initiatives that maintain that trust in a rapidly changing digital landscape. 

To learn more about our work, visit bbbprograms.org.