Category Archives: Episode Overview

Episode Show Notes: What Does it Mean to Have a “Reasonable Basis” Standard?



During the second episode of the Ad Watchers series, hosts Hal Hodes and La Toya Sutton engage their listeners in an insightful conversation about the importance of advertisers having a “‘reasonable basis” for their claims. They dive deeper into this topic by defining “reasonable” and what this calls for regarding the level of support and type of evidence needed to substantiate a claim. 

For purposes of this episode, Hal and La Toya explained that the standard for defining “reasonable” is the Pfizer Factors.

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Episode Show Notes: With Great Power Comes Great Responsibility



The inaugural episode of The Accountability Studio features a conversation led by Mary Engle, Executive Vice President of Policy, who initiates a food for thought with a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? 

Laura Brett, Vice President of the National Advertising Division, Maureen Enright, Vice President of the Children’s Food and Beverage Advertising Initiative, Dona Fraser, Senior Vice President of Privacy Initiatives, and Peter Marinello, Vice President of the Direct Selling Self-Regulatory Council, join Mary to discuss. 

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Episode Show Notes: So, Who’s Making These Advertising Rules?



Accountability Studios presents Ad Watchers—a unique podcast series brought to you by the National Advertising Division (NAD) of BBB National Programs. This podcast series provides listeners with behind-the-scenes access and insights into the nitty-gritty of advertising law. In its inaugural episode, hosts Hal Hodes and La Toya Sutton talk about the importance of consumer understanding.

The conversation begins with the dynamic duo teasing up the types of conversations listeners can expect to hear, defining their target listener, and highlighting their goals for the podcast series. As La Toya stated, ultimately, they “want to help the listener know what to do, and what to look for to ensure that their advertising is truthful and substantiated.”

In this episode, Hal and La Toya also answer the question, “who makes the rules.” They start by clarifying that NAD does not contribute to the rule-making process. Instead, they help apply the rules formulated by federal organizations and agencies like the Federal Trade Commission (FTC), Environmental Protection Agency (EPA), and similar entities.

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